How to show up in ChatGPT and AI search
A fast-growing share of buyers now ask ChatGPT, Perplexity or Google's AI Overviews for a recommendation instead of scrolling ten blue links. If the AI doesn't name you, you're invisible to that customer. Here's how to get in.
How AI answer engines pick who to cite
They pull from well-structured, trusted web content: clear, factual answers to real questions; pages with schema markup; consistent business identity (entity signals); and mentions on sources the model already trusts (directories, reviews, Reddit, reputable articles).
What to do about it
- Answer-first content — write the clean, factual answer to the questions your buyers ask; that's what a model lifts into its reply.
- Schema matched to the page — FAQ/HowTo/entity markup with the visible text matching it.
- Entity & citation signals — consistent name/details everywhere, plus getting mentioned on the sources AI already cites.
- Reviews — they feed both trust and local ranking.
Measure it — don't guess
Unlike Google there's no built-in dashboard, so most businesses have no idea whether they're cited. We run an AI-Visibility check across ChatGPT, Perplexity, Claude and Gemini: your citation rate, your share-of-voice vs competitors, and the gaps worth closing first.
FAQ
Can you control whether ChatGPT mentions your business?
You can't directly edit an AI's answer, but you strongly influence it: AI engines cite well-structured, trusted content and the sources they already trust. Build those and your odds of being named rise sharply.
How is showing up in ChatGPT different from SEO?
It overlaps but isn't the same. Classic SEO targets Google rankings; AI visibility (AEO/GEO) targets whether AI answer engines cite or name you. The same trusted, well-structured content helps both.
How do I check if I'm in ChatGPT?
Run an AI-visibility check that queries ChatGPT, Perplexity, Claude and Gemini for the searches your buyers use and records whether you're cited, mentioned, or absent — and who's named instead. ZET offers a free snapshot.
Want to see it for your business?
Get a free concept of your site — or check if you show up in ChatGPT.
Get a free conceptAI-visibility report