Buyer Map · B2B lead research

Find the companies that use what you sell.

For distributors, wholesalers, manufacturers and B2B service companies, wherever you sell: one city, one country, several countries, or online. We map every market that uses your product, find the organizations that use it in volume, check each one against public sources, and score how easy they are to approach. Resellers and competitors are left out.

100+researched organizations per map
1–10ease-of-entry score
Every leadcites its public source
Free preview

See 3 buyers for your product, free

Real organizations, checked and scored, in your inbox in about 5 minutes. No signup, no card. We need three things: what you sell, where, and an email.

One sentence is enough. Say who uses it if you know. Where should buyers be?

We use these only to run your preview and email you the result once. You're not added to a list. Privacy

Fit

Is your product a good fit?

A Buyer Map works when organizations, not individual shoppers, use what you sell. These are guides, not hard rules; the free preview is the quickest test.

Usually a good fit
  • You sell business to business, in repeat quantities
  • Consumables, safety and first aid supplies, packaging, cleaning and janitorial, parts, equipment or services
  • You can deliver or sell where you want buyers: one city, a country, several countries, or online
  • You or your team will do the outreach; we tell you who to approach, how they buy and where we found them
Probably not the right tool
  • Your product is mostly bought by individual consumers
  • You want people who have asked to hear from you. These are researched organizations, not opt-in leads
  • You need guaranteed replies, meetings or sales. Your outreach does the selling
  • You want resellers to carry your product. We leave resellers out by default; you can ask for them as a channel in the brief

If we don't think a map would find enough buyers, we tell you before you pay for research. If the free preview can't confirm enough buyers automatically, we research it by hand and email you within one business day.

What you get

A market picture and a list your sales team can work today

Report

Market analysis

What drives demand for your product, the regulations that require it, competitor prices buyers compare you against, and which markets are open, partly open, or locked behind tenders and group contracts.

Spreadsheet

Scored buyer list

Every organization with its segment, location, estimated volume, why it uses your product, how it buys, the contact point and the link we found it on. Sorted by how easy it is to win, with columns for your team to track status.

Plan

First moves

The handful of plays most likely to produce early orders: which segments to call first, which associations reach many buyers at once, and which tender portals to register on.

How it works

From your product to a working pipeline

  1. Order, then brief usA short order form, then a 10–15 minute brief: your product, best customers, buyers, locations and who to leave out.
  2. We map the marketsEvery industry that consumes the product, the rules that drive demand, and how each one buys.
  3. We find and verifyReal organizations from public sources, each checked against its own website. Resellers removed.
  4. You get the mapPDF report, spreadsheet and a 30-minute walkthrough of where to start.
Every row

What one lead looks like

An example row from a sample map for a spill-kit maker. Organization and contact are illustrative.

EaseOrganizationVolumeWhy they buyHow they buyWhy this score
9Regional LTL carrier, 140 tractors
Fraser Valley, BC
HighA spill kit in every cab, restocked after each useSafety lead buys direct on a company cardFamily-owned, reachable buyer, no tender, close to your warehouse
5Municipal public works yard
Lower Mainland, BC
HighYards, depots and road crewsPublic tender above the purchasing thresholdLarge volume, but slow to win; register for the next tender

The spreadsheet adds phone, email or vendor portal, any publicly listed buyer, the procurement route in full, the source link, the date we checked each lead, and a Fit column for your team to mark.

Scoring

How we score ease of entry

Every lead starts at 5 and moves up or down for the things that decide whether a new supplier can get an order. The reason is written next to every score.

  • +2Owner-run or mid-size, with a buyer you can reach directly
  • +1Close to your warehouse or delivery area
  • +1Buys often, on a card or PO, without a formal tender
  • +1Values what makes you different: where it’s made, fast restock, price, a specific spec
  • −2Locked to a group purchasing contract, standing offer or public tender
  • −1Very large, with centralized purchasing
  • −1Likely bundled into an incumbent supplier's contract
  •  Scores are capped between 1 and 10
First page of a sample Buyer Map report
Sample

Look at the format before you pay

A two-page excerpt for a fictional maker of commercial spill kits: summary, market map, twelve scored leads and the scoring method. The product and figures are invented, and organization names and contacts are redacted, so you see the format without anyone's real data.

Pricing

Start with a snapshot. Go deep when it pays.

Prices in Canadian dollars, plus tax where it applies. Clients anywhere.

Market Snapshot

$497 once

Find out whether a market is worth chasing.

Choose it if you are testing a new market or product, or want to see our research before committing to a full map.

  • 4-page market overview
  • Top 20 scored organizations with contact points
  • Competitor price benchmark
  • Delivered 3 business days after scope is agreed
Order a Snapshot

Buyer Map · recommended

$3,500 once

The full market and a list your team can work for months.

Choose it if you have decided to sell into a market and need a list your team can work, with a plan for where to start.

  • Full market analysis report (PDF)
  • 100+ researched organizations, scored 1–10
  • Spreadsheet with procurement route, use case and source for every lead
  • First-moves plan
  • 30-minute walkthrough call
  • Delivered 10 business days after scope is agreed
Order a Buyer Map

Pipeline Refresh

$750 / month

Keep the list growing after your Buyer Map.

Choose it if your team is already working a Buyer Map list and wants new organizations and tender alerts each month.

  • 25 new researched organizations each month
  • Re-checks contacts on your open leads
  • Tender watch for your product categories
  • Monthly 20-minute check-in
  • Cancel any time before your next billing date
Start a Refresh
Research, not promisesEvery lead is a real, operating organization with a published contact point and a source link. Replies, meetings and sales depend on your outreach and are not guaranteed.
Invalid leads replacedClosed, duplicate, excluded or reseller leads reported within 14 days are replaced with new ones of similar fit.
No refunds once research startsCancel before you accept the scope email for a refund, less card processing fees. After that the work is custom and non-refundable.

The Snapshot is credited in full toward a Buyer Map ordered within 30 days. Read the full terms.

Order

Tell us what you sell

Two minutes here: the plan, who you are and what you sell. The detail about your buyers comes in a short brief after checkout, and we confirm the scope by email before any research starts.

Plan
Optional: aim the research now Skip it if you like: the brief after checkout asks about your buyers in detail
Where should buyers be?
  1. Pay securely with Stripe. Your receipt comes from Stripe. Pipeline Refresh renews monthly; cancel before your next billing date and nothing more is charged.
  2. Fill in your buyer brief. 10–15 minutes: your product, best customers, who and where to look, and who to leave out.
  3. Accept the scope. We email a scope confirmation within one business day. Until you accept it you can cancel for a refund, less card processing fees (about 3%).
  4. Get your map. A Snapshot in 3 business days, a full Buyer Map in 10, counted from your acceptance. Invalid leads reported within 14 days are replaced.

Questions

Before you order

Which plan should I choose?

Start with the free preview if you are not sure your product is a fit. Choose a Market Snapshot ($497) to test whether a market is worth chasing; it is credited in full toward a Buyer Map within 30 days. Choose a Buyer Map ($3,500) when you have decided to sell into a market and need a list your team can work for months. Add Pipeline Refresh ($750 a month) once your team is working that list and wants new organizations each month.

Where do the leads come from?

From public sources: each organization's own website, business directories, government and association listings, and procurement portals. Every lead in the spreadsheet carries the link we found it on. We do not buy email lists or scrape personal profiles.

Do I get named contacts?

You get the business contact point for every lead: main line, general or purchasing email, or vendor portal. Where an organization publicly lists a person in a purchasing, operations or safety role, we include them. We leave a field blank rather than guess.

Can you leave out my competitors and resellers?

Yes. Tell us who to exclude when you order. By default we exclude companies that resell your category, so the list is buyers who use the product themselves.

Who sends the outreach?

You do. We record where each contact was published, which helps you follow the anti-spam rules where your leads are, such as CASL in Canada, CAN-SPAM in the US and GDPR in Europe. If you want help writing the first message, ask on the call.

What kinds of products work?

Anything sold business to business in repeat quantities: consumables, safety and first aid supplies, packaging, cleaning and janitorial, parts, equipment and services. If we don't think a map would find enough buyers, we tell you before you pay for research.

What if a lead doesn't buy from us?

That's normal sales: not every organization will reply or switch suppliers. A Buyer Map tells you who uses your product, how they buy and how easy they are to approach; your outreach does the selling. We don't promise replies, meetings or sales.

What if a lead is wrong?

If a lead was closed, a duplicate, on your exclusion list or a reseller you asked us to leave out at the time we delivered it, tell us within 14 days and we replace it with a new lead of similar fit. Leads are replaced, not refunded. Details are in the terms.

Can I get a refund?

Yes, less card processing fees (about 3%), if you cancel before research starts. Research starts when you have sent your brief and accepted our scope confirmation email. After that the fee is non-refundable because the work is done for you alone. If we fail to deliver what you bought, we deliver it or refund the undelivered part.

Does the Snapshot count toward a full Buyer Map?

Yes. The $497 is credited in full if you order the Buyer Map within 30 days.

Is my product information kept private?

Yes. We use what you tell us only to do your research, we don't share your map with anyone else, and our samples never use a client's data.

Know who to call on Monday.

Not sure your product fits? Run the free preview, or book a free 30-minute call and we'll tell you whether your market is worth mapping.