Langley · Surrey · Abbotsford

When someone asks AI for a roofer, does it say your name?

We asked Google's AI six questions a homeowner would actually type, and checked the answers against 22 real Fraser Valley trade companies. Fourteen of them never came up — not named, not linked, in any answer.

Free. No signup, no card. About ninety seconds.

22local companies tested
132AI answers measured
14never came up at all

The ones the engine did recommend:

CompanyRecommended for
Surlang Roofingbest roofing company in Langley BC
Adanac Roofing and Sidingbest roofing company in Langley BC
21st Century Roofersbest roofing company in Langley BC
Whonnock Roofingbest roofing company in Langley BC
Taves Roofingemergency roof repair Surrey BC
Gandy Installationsbest HVAC company Langley BC
Airco Heating & Coolingbest HVAC company Langley BC

Measured 26 September 2026, Google Gemini with live web search. We are not publishing the fourteen — several rank perfectly well on Google.

Why a good Google ranking doesn't cover it

A Google results page shows ten links and the customer picks. An AI answer names two or three companies and the customer picks from those. There is no second page, and no amount of ranking tenth helps you.

The companies that got linked were not the biggest ones. They were the ones whose own website answered the question being asked.

What the ones that won had in common

A page per question, not per service. What a roof costs. What to do at 9pm with water coming through the ceiling. How long a furnace swap takes. Most local sites have a "Services" page, which answers none of those.

The town written into the text. Not just the footer. "Langley", "Surrey", "Fraser Valley" in headings and sentences, because that is the phrase being matched.

Prices, or at least ranges. Two of our six questions were cost questions. A site that won't discuss money can't be the answer to them.

What the free check gives you

Put your website in above and you get the same measurement we ran on those 22 companies: which questions you show up for, which competitors get recommended instead of you, and a ranked list of what to change — with the engine's actual answers attached, so you can read them yourself.

Read the full study

If the answer is "fix the website"

We're a web studio in Langley. If you'd rather not do it yourself, that's what we do — but the measurement is free and it's yours either way, whether you ever talk to us.

Book a call